UX Case Studies

eCommerce Website Redesign

I represented both the company and the user throughout the year-long effort to redesign Brooks Running'’s ecommerce website with a vendor. I pushed for using an iterative design process, including testing prototypes with real users, and pressed the team to use both quantitative data and qualitative feedback to guide the work.

AR Shopping Experience

Proof of concept for a mobile web AR experience customers can access when shopping in store, giving them a deeper understanding of the product.

I was the design lead on this hackathon project and partnered closely with a developer to cerate a working prototype.
Tools: Adobe Dimension, Photoshop

Product Benefit Module Redesign

Users were not engaging with the current designs, causing them to miss relevant information about the products that they were researching.

I was the design lead on this project and worked on the following areas: User Research, Design Strategy, Interaction Design, Visual Design
Tools: Sketch, Zeplin, InVision, HTML, CSS

Design System & Sketch Toolkit

To streamline the process of designing CMS pages on Brooks' website, I created responsive symbols in Sketch. This proved to save countless hours of time spent by designers and site authors.

I was the lead designer on this self-initiated project. I also served as the project manager
Tools: Sketch, Craft, Frontify